Making the switch to non-toxic beauty and skincare can be a daunting process. When I shared about my own experience and tips a few weeks ago you overwhelmingly asked what non-toxic brands I use. I heard you and I am here with the answer. There are so many amazing non-toxic beauty brands and resources. The movement for healthier personal care is growing and it seems like new brands pop up everyday. These are a few of my favorites but by no means are they the only good brands out there.

My Favorite Non-Toxic Brands

Credo

Credo is not a natural beauty brand but more of a one stop shop (kinda like the Sephora of the non-toxic beauty world). They carry many of the brands I mention below and they take the guess work out of ingredients. Everything on their website is clearly labeled so even if they stock an item that has an ingredient you don’t want to use, it is easy to spot. They have an excellent selection and shopping with them carries the reassurance that everything meets certain quality standards. https://credobeauty.com/pages/clean-beauty

https://credobeauty.com/

100 Percent Pure

100 Perfect Pure has a non-toxic alternative for almost every item you already own. Their products are dyed using fruit pigment and they have very high standards for ingredients and formulation. I have so many products from 100 Percent Pure that it is a little embarrassing. Everything works very well and I know it is safe to use. They are available to purchase through their website and in their brick and mortar stores. If you ever get a chance to go in-person to a store I would highly recommend it.

Vegan Ingredients

My recommended product: Green Tea Fiber Brow Builder

Tela

Tela is a non-toxic company that is dedicated to hair care. Hair products seem to be one of the most challenging areas to find non-toxic replacements for. It took me many tries and many bad hair days to finally find this amazing brand. My hair looks better than it ever has since I switched to Tela.

Gluten Free

Vegan

My recommended product: Curly Conditioner

W3ll People

W3ll People is one of the most popular non-toxic brands and they can be found at Target, Free People, Anthropologie, and many other stores. W3ll People carries a variety of makeup and skincare products from tinted moisturizer, bronzers and blush to contour kits and mascara. I’ve only tried a few things from this brand but I can’t wait to try more.

They have products that are Vegan and Gluten Free but as far as I can tell they don’t claim all products to be so.

My recommended product: Expressionist Mascara

Fat & The Moon

Fat & The Moon is one brand I am incredibly loyal to. I had the pleasure of doing a workshop with the owner, Rachel and I have been hooked ever since. Everything about this brand is simple, natural, authentic, and effective. I have tried many of their products and they always blow me away. They carry a variety of personal care items and makeup products.

As far as I can tell they are not certified as being cruelty free, gluten free, or organic. But they are a very small company and I know they use high quality ingredients.

My recommended product: Beam (highlighter)

RMS

I’ve seen RMS mentioned by everyone from Naomi Watts to Geri Hirsch as one of their favorite brands. It wasn’t until one of my friend Serene recommended them that I gave in to my curiosity and tried them out. They carry highlighters, lipstick, various eyeshadows, and bronzers and are carried by the like of Anthropologie and Pharmaca.

Gluten Free

Non-GMO

Not Tested on Animal

My recommended product: Eye Polish

Kosas

If you want the perfect lipstick look no further that Kosas. They have truly mastered their lipstick formula, it is long lasting (for a natural product), comfortable, and pigmented, not to mention it applies like a dream. Their color selection is small but has everything you could want. Highly recommend.

Gluten Free

Cruelty Free

My recommended product: Weightless Lip Color

The Best Non-toxic Beauty Brands

Rituelle De Fille

I think Rituelle De Fille’s website says it perfectly “Rituel de Fille was founded by three sisters who were inspired by the magical side of natural ingredients, and the ritualistic, ceremonial power of pigment.” Their selection of products all have an element of magic to them. If you are looking for something truly different but with safe ingredients then this is the place for you.

Gluten Free

PETA Certified Cruelty Free

My recommended product: Celestial Sphere Eye Soot

Juice Beauty

Juice Beauty is a favorite among celebrities and even has the Gwyneth seal of approval (she serves as their Creative Director). Juice Beauty products are super high performing and akin to any conventional beauty products but their formulas are clean. This is a great company to start the switch to more natural products if you’re concerned about effectiveness.

USDA Certified Organic

Vegan

Leaping Bunny Certified (cruelty free)

My recommended product: Phyto Pigments Foundation Flawless Serum Foundation

Nourish Organics

I love Nourish Organic because they prove that non-toxic skin care doesn’t have to break the bank. Their products can be found at Target and many drug stores. Their formulas are simple, easy to understand, and safe.

USDA Certified Organic

Oregon Tilth Certified Organic

Gluten Free

Vegan

Leaping Bunny Certified (cruelty free)

My recommended product: Moisturizing Organic Face Cleanser

Bonus

I’m sharing five additional brands that you can find at Whole Foods on my Instagram stories today (March 8th, 2018). They will visible in my highlights under ‘Beauty Brunch’ until the end of March, be sure to check it out!

I recently had the pleasure of going to a Beauty Brunch with Whole Foods Market. I have shopped for skincare at Whole Foods for a long time so this was a dream. March 21-27 at Whole Foods nation-wide there will be 25% all facial care, hair care, and cosmetics.

Let me know your favorite non-toxic brands in the comments below.